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Article :-
Economy of MEMS manufacturing and applications
However large the number of opportunities is, it should not make companies believe that they can invest in any of these fields randomly. For example, although the RF MEMS market seems to be growing fuelled for the appetite for smaller wireless communication devices, it seems to grow mostly through internal growth. Actually the IC foundries are developing their own technology for producing, for example, high-Q inductors, and it seems that an external provider will have a very limited chance to penetrate the market.
Thus, market opportunities should be analyzed in detail to eliminate the false perception of a large market, taking into consideration the targeted customer inertia to change and the possibility that the targeted customer himself develop MEMS based solution. In that aspect, sensors seems an easy target being simple enough to allow full development within small business unit and having a large base of customers - however, an optical switch matrix is riskier because its value is null without the system that is built by a limited number of customers, which most probably have the capabilities to develop in-house the MEMS component anyway.
Some MEMS products already achieve high volume and benefit greatly from the batch fabrication technique. For example more than 100 millions MEMS accelerometers are sold every year in the world - and with newer use coming, this number is still growing fast. But large numbers in an open market invariably means also fierce competition and ultimately reduced prices. Long are gone the days where a MEMS accelerometer could be sold 10$ a piece - it is now less than 2$ and still dropping. Currently, the next target is a 3-axis accelerometer in a single package for about 4$, so that it can really enter the toys industry. Note that there may be a few exceptions to this rule. Actually, if the number of unit sold is also very large, the situation with the inkjet printer nozzle is very different. Canon and Hewlett Packard developed a completely new product, the inkjet printer, which was better than earlier dot matrix printer, creating a captive market for its MEMS based system. This has allowed HP to repeatedly top the list of MEMS manufacturer with sales in excess of 600M$. This enviable success is unfortunately most probably di?cult to emulate.
But these cases should not hide the fact that MEMS markets are essen- tially niche markets. Few product will reach the million unit/year mark and currently among the more than 300 companies producing MEMS only a dozen have sales above 100m$/year. Thus great care should be taken in balancing the research and development effort, because the diffculty of developing new MEMS from scratch can be daunting and the return low. For example, although Texas Instrument is now reaping the fruit of its Digital Light Processor selling between 1996 and 2004 more than 4 millions chips for a value now approaching 200m$/year, the development of the technology by L. Hornbeck took more than 10 years . Few startup companies will ever have this opportunity.
Actually it is not clear for a company what the best approach for entering the MEMS business is, and we observe a large variety of business model with no clear winner. For many years in microelectronics industry the abundance of independent foundries and packaging companies has made fabless approach a viable business model. However it is an approach only favored by a hand- ful of MEMS companies, and it seems for good reasons. A good insight in the polymorphism of MEMS business can be gained by studying the company MemsTech, now a holding listed on the Kuala Lumpur Mesdaq (Malaysia) and having o?ce in Detroit, Kuala Lumpur and Singapore. Singapore is actually where everything started in the mid-90’s for MemsTech with the desire from an international company (EG&G) to enter the MEMS sensor market. They found a suitable partner in Singapore at the Institute of Microelectronics (IME), a research institute with vast experience in IC technol- ogy.
This type of cooperation has been a frequent business model for MNC willing to enter MEMS market, by starting with ex-house R&D contract development of a component. EG&G and IME designed an accelerometer, patenting along the way new fabrication process and developing a cheap plastic packaging process. Finally the R&D went well enough and the complete clean room used for the development was spun-off and used for the production of the accelerometer. Here, we have another typical startup model, where IP developed in research institute and university ends up building a company. This approach is very typ- ical of MEMS development, with a majority of the existing MEMS companies having been spun-o? from a public research institute or a university. A few years down the road the fab continuously produced accelerometer and changed hands to another MNC before being bought back in 2001 by its man- agement. During that period MemsTech was nothing else but a component man- ufacturer providing off-the-shelf accelerometer, just like what Motorola, Texas Instrument and others are doing.
But after the buyout, MemsTech needed to diversify its business and started proposing fabrication services. It then split in two entities: the fab, now called Sensfab, and the packaging and testing unit, Senzpak. Three years later, the company had increased its ’off-the-shelf’ product offering, proposing accelerom- eter, pressure sensor, microphones and one IR camera developed in cooperation with local and overseas university.
This is again a typical behaviour of small MEMS companies where growth is fuelled by cooperation with external research institutions. Still at the same time MemsTech proposes wafer fabrication, packaging and testing services to exter- nal companies. This model where products and services are mixed is another typical MEMS business model, also followed by Silicon Microstructures in the USA, Colybris in Switzerland, MEMSCAP in France and some other.
Finally, in June 2004 MemsTech went public on the Mesdaq market in Kuala Lumpur. The main reason why the company could survives its entire series of avatar, is most probably because it had never overgrown its market and had the wisdom to remain a small company, with staff around 100 persons.
Now, with a good product portfolio and a solid base of investor it is probably time for expansion.


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